Why the Managed Model wins for your Business and your Clients
by Josefine.Fouarge on Mar 31, 2026 8:30:00 AM
A client calls with a failed server. You or your tech spend two hours troubleshooting, diagnosing the backup failure, reconfiguring the job, running a test restore, documenting the fix. Two hours of genuine expertise but none of it appears on the invoice. That's the reseller trap in m …
The MSP Backup Business Is Changing (What's at Stake in 2026)
by Josefine.Fouarge on Mar 12, 2026 12:36:05 PM
We have reached a crossroads in the Managed Service Providers (MSP) world. Backup has evolved from a quiet background process into a high-stakes business protection mechanism. The same systems that once ran unnoticed are now the primary defense against ransomware, sudden outages, and …
Marketing Tips for MSPs: Attract, Convert, and Retain More Customers
by Josefine.Fouarge on Feb 24, 2025 2:18:11 PM
Marketing as a Managed Service Provider (MSP) can be overwhelming. There are countless strategies, platforms, and best practices out there, making it difficult to know where to start. This post is not a deep dive into every possible marketing tactic you could utilize as an MSP, but ra …
The Ultimate MSP Backup Checklist
by Josefine.Fouarge on Jan 23, 2025 9:43:19 AM
Managed Service Providers (MSPs) have a huge responsibility to protect their customers' data from an ever-growing list of threats. Whether it's a ransomware attack, hardware failure, or accidental deletion, data loss can be catastrophic for businesses of all sizes. The stakes are espe …
How to Showcase the Value of Managed Backup to Your Customers
by Josefine.Fouarge on Sep 22, 2024 9:00:00 PM
Subscription-based managed backup services provide more long-term value than a perpetual license. They give your customers lower upfront costs, cloud access, continual updates to the latest software, and comprehensive support. And they give you an extra boost of recurring revenue. Man …
The Win-Win-Win of Managed Backup Services
by Mike Andrews on Feb 27, 2024 6:15:00 AM
After nearly three decades in the data protection software business, I've seen plenty of major changes – in the technology itself, and in the way organizations acquire it. One of the most significant developments has been how subscription-based pricing models have overtaken perpetual …
Backup Solutions for Healthcare: What to Look For
by Bridget.Giacinto on Feb 9, 2024 8:30:00 AM
In the healthcare industry, special attention must be given to the security and protection of patients’ private and highly sensitive electronic medical records. Healthcare providers are held to particularly high standards when it comes to the backup, encryption, and retention of this …
How to Sell Managed Backup Services
by Sean Curiel on Jul 12, 2022 7:20:33 AM
As IT providers adopt new managed services and make adjustments to their existing offerings, they may face challenges in communicating their value to the right audience. Lead generation is important for every Managed Service Provider, but these prospects only result in sales when the …
Backup Appliance Advantages
by Sean Curiel on Jun 2, 2022 6:11:00 AM
IT services providers understand the importance of backup and disaster recovery (BDR) solutions for their clients. They often build highly customized BDR solutions for the customer with the best intentions, to meet perceived future needs. While this may be necessary for some environme …
A Closer Look at Dental MSPs
by Sean Curiel on Apr 11, 2022 6:39:46 AM
Managed Service Providers work with a broad range of customer types, but often find success when specializing in the types of business that their offerings naturally attract. Today, we discuss MSPs who specialize in the dental industry. We sat down with one of our own NovaBACKUP MSP p …
