NovaBACKUP Spring Release: Manage More Clients, With Less Chaos | Data Protection Digest | April 2026

The World of Data Protection

Revenue Is Up. Margins Might Not Be.

The growth numbers for managed services look good from the outside. According to Omdia Research, the global managed services market is on track to surpass $650 billion. But nearly 30% of MSPs say they fear their business could actually shrink in 2026, not from a lack of clients, but from rising operational complexity and the increasing cost of cybersecurity demands eating into their ability to deliver profitably.

A recent ChannelE2E perspective piece from a director of global MSP sales at Paessler explains that revenue growth and healthy margins are not the same thing, and in 2026 the gap between them is widening for many MSPs. Tool sprawl is a central part of the problem. When every new client requirement gets solved with a new tool, the per-engineer cost of supporting those clients compounds faster than revenue does. The article's argument is that the MSPs who scale profitably are the ones who consolidate tooling, build per-service pricing that reflects actual delivery costs, and make proactive monitoring the foundation of their model, because that's what allows a small team to support more clients without adding headcount.

NovaBACKUP + Impossible Cloud: Now Natively Integrated

Impossible Cloud's cloud storage is now built directly into NovaBACKUP Managed Backup and it’s single agent solutions. There's no separate account to create, no additional credentials to manage, and no second invoice. When you set up a cloud or hybrid backup job in NovaBACKUP, the data is automatically stored in Impossible Cloud (for new subscriptions) and usage appears on your existing NovaBACKUP invoice alongside your protected clients.

See NovaBACKUP Managed Backup in Action

Spend 15 minutes with us to get an overview of NovaBACKUP Managed Backup — a fast and reliable endpoint backup solution with simple pricing and local support.