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by Josefine.Fouarge on Apr 28, 2026 6:00:01 AM
Impossible Cloud's storage is natively integrated into NovaBACKUP's Managed Backup and standalone solutions. Everything is already provisioned and ready to go. Users simply create a cloud or hybrid backup job and track usage from the same place as always.
In June 2025, NovaBACKUP and Impossible Cloud announced the first step of their technology partnership, which established Impossible Cloud as a supported S3 storage destination within NovaBACKUP. With today’s release, users don’t have to sign up for Impossible Cloud’s cloud storage separately anymore. Now, everything is integrated natively. This means that when a user sets up a cloud backup job in NovaBACKUP, the backups are automatically stored in the Impossible Cloud storage.
NovaBACKUP x Impossible Cloud: Better Together
By joining forces, Impossible Cloud and NovaBACKUP can better address the needs of managed service providers seeking simplicity and transparency. A combined offering streamlines billing and reduces administrative overhead. Additionally, NovaBACKUP Managed Backup's pricing model is entirely usage-based, with no upfront fees or storage tiers. This reduces unnecessary costs for MSPs and enables them to create service packages that fit their clients' needs.
From a technological standpoint, Impossible Cloud adds an immutable target to already available storage options, such as local storage via a NAS. SOC 2 and ISO 27001 certifications for their data centers across the globe help position a managed backup service for clients operating in regulated environments. When signing up with NovaBACKUP, users can decide whether they want to store their data in Europe or in the US to get the best performance while fulfilling regional compliance requirements.
We built Impossible Cloud to deliver fast performance and transparent pricing, so businesses can focus on growth instead of worrying about their storage bills. Going deeper with NovaBACKUP means more MSPs can access that without any additional overhead.
Managed Backup for MSPs of Any Size
MSPs that support small businesses, such as doctors' offices, accounting firms, and tradespeople, face unique challenges, including managing numerous small IT-environments and navigating various regulations.
NovaBACKUP addresses these challenges and provides MSPs with a transparent, easy-to-manage backup solution. This includes a concise user interface with features that prioritize the needs of MSPs supporting SMBs, as well as the industry's least complicated pricing model, making usage and billing more transparent. NovaBACKUP support engineers have an average tenure of more than 10 years and are available by phone or email to schedule personalized meetings that fit an MSP’s busy schedule.
No matter the number of employees or customers an MSP has, they deserve a backup partner that treats transparency and real support as a baseline requirement. This has always been the guiding principle for NovaBACKUP. In Impossible Cloud, we found a technology partner that shares this goal, and together, we can provide a platform that reflects it.
How to Get Started
Utilizing Impossible Cloud’s storage for cloud backups is as easy as signing up for NovaBACKUP. There’s no separate setup needed and everything is provisioned during the sign-up. The only things left to do are creating individual groups for the different customers and creating the cloud or hybrid backup jobs to protect their data.
Take a look at the NovaBACKUP Managed Backup setup process, from the initial login to running regular local and cloud backups for your customers.
For a live look at the integration, including a full demo and time for questions, register for the joint NovaBACKUP x Impossible Cloud webinar on June 16 at 8:00 AM PT. NovaBACKUP's Nathan Fouarge and Impossible Cloud’s Dr. Lennart Gaida will walk through the platform together and take questions from attendees. The recording will be available afterwards for anyone who cannot join live.
Live webinar
See it in action
Join the joint NovaBACKUP and Impossible Cloud webinar on June 18 at 8:00 AM PT for a live walkthrough and Q&A with both teams.
Register nowGet started
Ready to add Impossible Cloud?
Start a trial or talk to us about adding Impossible Cloud storage to your NovaBACKUP setup. No separate accounts, no extra overhead.
Start your trialAbout NovaBACKUP
NovaBACKUP provides robust hybrid backup solutions designed specifically for MSPs targeting small businesses in highly regulated industries, allowing them to offer fast local restores, secure offsite cloud storage, and responsive expert support—all in one easy-to manage solution.
About Impossible Cloud
Impossible Cloud provides high-performance S3-compatible object storage built for MSPs and IT service providers. Thousands of businesses rely on the platform for backup, archiving, and data management with seamless integrations and fast, reliable performance.
Frequently Asked Questions
FAQ
Does the NovaBACKUP and Impossible Cloud integration require a separate Impossible Cloud account?
No. Impossible Cloud storage is now built directly into NovaBACKUP. Users don't need a separate Impossible Cloud account, credentials, or billing relationship.
FAQ
Is Impossible Cloud storage available for US-based MSPs through NovaBACKUP?
Yes. Impossible Cloud recently opened data center operations in the US, which means US-based MSPs can now store client backup data on US soil through the integrated NovaBACKUP platform.
FAQ
How does NovaBACKUP bill for Impossible Cloud storage?
Impossible Cloud storage is billed through NovaBACKUP and appears on the same invoice as the protected clients. The usage-based pricing model scales with the number of connected PCs, servers, and hypervisors, as well as the amount of compressed cloud storage used.
FAQ
Does the integration support immutable backups?
Yes. The combination of NovaBACKUP and Impossible Cloud supports immutable backups. The NovaBACKUP guide to immutable backups covers when and how to apply this in a managed backup context.
FAQ
What changed between the 2025 NovaBACKUP and Impossible Cloud partnership and this release?
The 2025 announcement established Impossible Cloud as a supported S3 destination within NovaBACKUP, meaning MSPs could connect their own Impossible Cloud account and use it as a backup target. Account setup, credentials, and billing were all managed separately from NovaBACKUP. This release integrates Impossible Cloud natively into the platform. There is nothing to connect, and everything is provisioned and billed through NovaBACKUP directly.
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