Why Backups Fail in SMB Environments — and How MSPs Help Fix Them
by Josefine.Fouarge on Dec 29, 2025, 9:15:00 AM
Backups fail. More often than not, this is not the fault of the backup software itself, but rather the result of small configuration issues that go unnoticed over time. In small- and medium-sized business (SMB) environments, IT setups are constantly evolving. New folders are created, …
Immutable Backups for SMBs: What They Are and When You Actually Need Them
by Josefine.Fouarge on Dec 10, 2025, 11:00:29 AM
For years, backup strategies for small and midsized businesses (SMBs) followed a familiar pattern: copy the data, store it somewhere safe, and hope you never need to use it. But with the rise of targeted ransomware, insider threats, and increasingly complex regulatory requirements, ma …
The Night the Backups Went Silent
by Josefine.Fouarge on Oct 28, 2025, 8:45:17 AM
It began with a hollow thump in the silence, a heartbeat under the floorboards. October 31st. A Friday night, and the building was empty. Alex walked the corridor. A mug gone cold in his hand, the taste of burnt coffee clinging to the tongue. Fluorescent lights hummed overhead, and th …
Are Your Backups Really Safe? How to Protect Your Business from Ransomware
by Josefine.Fouarge on Oct 10, 2025, 2:22:31 PM
Ransomware attacks have evolved from rare, headline-grabbing incidents into a daily operational risk for organizations of all sizes. In recent years, attackers have leveraged automation and artificial intelligence to increase both the volume and sophistication of their attacks. This m …
Preparing for and Recovering from a Data Breach Guide for SMBs
by Josefine.Fouarge on Jul 7, 2025, 8:30:00 AM
As an SMB, you might be wondering why you should care about data breaches, ransomware, and other cybersecurity issues. After all, SMBs are too small to be of interest to cybercriminals, right? Unfortunately, that’s not true, and this misconception can be costly.
New Technology Partnership with Impossible Cloud
by Josefine.Fouarge on Jun 3, 2025, 11:59:01 PM
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A Fully Integrated German Cloud Backup Solution for MSPs At NovaBACKUP, we understand the importance of offering MSPs backup solutions that are powerful, easy to manage, secure, compliant, and built on trust. That’s why we’re excited to announce our new technology partnership with Imp …
Marketing Tips for MSPs: Attract, Convert, and Retain More Customers
by Josefine.Fouarge on Feb 24, 2025, 2:18:11 PM
Marketing as a Managed Service Provider (MSP) can be overwhelming. There are countless strategies, platforms, and best practices out there, making it difficult to know where to start. This post is not a deep dive into every possible marketing tactic you could utilize as an MSP, but ra …
The Ultimate MSP Backup Checklist
by Josefine.Fouarge on Jan 23, 2025, 9:43:19 AM
Managed Service Providers (MSPs) have a huge responsibility to protect their customers' data from an ever-growing list of threats. Whether it's a ransomware attack, hardware failure, or accidental deletion, data loss can be catastrophic for businesses of all sizes. The stakes are espe …
How to Showcase the Value of Managed Backup to Your Customers
by Josefine.Fouarge on Sep 22, 2024, 9:00:00 PM
Subscription-based managed backup services provide more long-term value than a perpetual license. They give your customers lower upfront costs, cloud access, continual updates to the latest software, and comprehensive support. And they give you an extra boost of recurring revenue. Man …
Hybrid Backup Delivers Secure Local and Cloud Backups All in One Job
by Josefine.Fouarge on Sep 5, 2024, 9:15:00 AM
Maintaining multiple backups in separate locations is crucial to ensuring your data is secure and recoverable in the event of a breach or loss. But continuously managing and maintaining multiple backups can be a cumbersome task—especially for managed service providers that need to han …
