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by Josefine.Fouarge on Jul 2, 2026 8:00:02 AM
Table of Contents
- NovaBACKUP + Impossible Cloud: Watch the Managed Backup Demo
- Winning New Clients Is Hard. Backup and Security Are Still Paying the Bills.
- Backup Exec End of Life: What to Do Next
NovaBACKUP + Impossible Cloud: Watch the Managed Backup Demo
NovaBACKUP has partnered with Impossible Cloud, a high-performance object storage provider with data centers around the world, to offer MSPs a managed backup solution with quick-restore cloud storage designed with backup in mind.
In this on-demand webinar, NovaBACKUP's VP of Strategic Solutions Nathan Fouarge walks through the full managed backup workflow, including:
- Provisioning of the cloud storage
- Onboarding a new agent from the MSP dashboard
- Configuring hybrid backup jobs that write locally first and then mirror to Impossible Cloud
- Multi-tenant setup for managing separate client environments
He'll also answer questions about NAS connectivity, immutability via S3 Object Lock, restore speeds, and incremental forever backup.
The World of Data Protection
Winning New Clients Is Hard. Backup and Security Are Still Paying the Bills.
The 2026 State of the MSP Report surveyed more than 1,000 MSPs globally and found that nearly three-quarters now identify winning new customers as their biggest challenge. Shrinking deal sizes and a persistent talent gap are compounding this challenge, making it difficult to increase staff in line with client demand. The situation is particularly challenging for smaller MSPs trying to compete without enterprise resources.
The same research points to two service categories that continue to perform well even when broader IT spending contracts: cybersecurity and backup. Clients treat these services as non-negotiable, and they represent the most durable revenue stream that most MSPs currently offer. AI and automation are how small MSPs increasingly close the gap by automating tier-one support, reducing tool sprawl, and scaling delivery without adding staff.
For MSPs facing a challenging growth environment, doubling down on backup as a structured, repeatable service may be the most effective strategy available. Take a look at your current backup service and identify what you could add or change to make it stand out. For example, are you providing a simple backup setup, or are you ensuring that a backup actually recovers?
Our latest blog post provides a framework for creating a comprehensive backup plan that aligns with your clients' recovery requirements. We cover how to classify client data by importance, how to match backup frequency to how often data changes, how to use RPO and RTO requirements to drive architectural decisions, how to create retention timelines by data type and regulatory context, and how to schedule restore testing. Use the framework when onboarding a new client, auditing an existing setup, or building a backup service you can document and defend.
Backup Exec End of Life: What to Do Next
The end-of-sale date for Backup Exec passed on March 31, 2026. If you have clients who are still using it, have a conversation now while their environments are still functional.
Our blog post covers the full end-of-life timeline and explains what the proprietary backup format means for historical data access after migration. It also details what to look for in a replacement. For SMB environments that use Windows Server and back up to NAS or USB storage, NovaBACKUP is a straightforward option to present to those clients. The article gives you an honest breakdown of where it fits and where it doesn't.
Social Media Post of the Month
How do you price a managed backup service without leaving money on the table or going upside down on a customer? NovaBACKUP CEO Mike Andrews breaks it down in a practical LinkedIn article covering how to calculate your real cost of delivery, five pricing model structures that MSPs actually use, and why standardizing your backup offering is the single most effective way to make the service profitable and manageable at scale.
See NovaBACKUP Managed Backup in Action
Spend 15 minutes with us to get an overview of NovaBACKUP Managed Backup, a fast and reliable endpoint backup solution with simple pricing and local support.
Worth Reading
Winning New Clients and NovaBACKUP + Impossible Cloud | Data Protection Digest | June 2026
Creating a Backup Plan? Ask These Questions First
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