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by Mike Andrews on Jan 29, 2026 12:00:00 AM
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5 Backup Trends for 2026
As we move into 2026, the data protection landscape is shifting in ways that matter for MSPs, IT resellers, and channel partners.
Our latest blog explores five critical backup trends that will directly impact your services, margins, and customer retention: the convergence of security and ransomware protection, why backup can no longer be treated as optional, the rise of automation in managed services, hybrid strategies becoming the new standard, and the growing importance of proving your backups actually work.
Read the full post to see what you should prioritize for your backup strategy this year and how to position it with your customers.
Social Media Post of the Month
Backups often fail not because the software is broken, but because customer environments change in ways that go unnoticed.
This is a clear opportunity for resellers: proactive checks, restore testing, and monitoring to prevent "green" dashboards and reduce customer escalations.
The World of Data Protection
How IT-Reseller and MSPs Can Strengthen Security Offerings and Track Pricing Success
Running a profitable MSP means getting two things right: protecting your clients and pricing your services correctly. If you're expanding your cybersecurity stack or wondering whether your pricing model is actually working, ChannelPro has published two solid guides worth reading. One walks through building layered security services, the other shows you which metrics actually matter for tracking revenue health.
Security and pricing are only part of the equation. If you are an IT reseller or MSP considering the shift to managed services, backup is often the best place to start because it delivers measurable value fast and can be standardized into a repeatable monthly service.
Our whitepaper “Grow Your Business with Managed Backup Services” walks through the business case for managed backup, from building predictable recurring revenue to structuring pricing and selecting the right vendor partner.
Download it to see how you can start small and scale at your own pace.
Essential Resources for NovaBACKUP Partners
Save time by bookmarking these essential links for quick access to technical support, training videos, product documentation, and helpful resources on backup best practices and data protection.- Your Account Management: Reach out directly for personalized assistance and account support.
- Technical Support: Get help from our support team with any technical issues or questions.
- Knowledgebase: Find answers to common questions and step by step guides.
- Tutorials and videos: Watch how to videos and product walkthroughs at your own pace.
- Resource Library: Access whitepapers, guides, and industry insights on data protection.
- Blog: Stay informed with backup tips, best practices, and company news.
- Overview of NovaBACKUP solutions: Explore our full range of backup solutions.
See NovaBACKUP Managed Backup in Action
Spend 15 minutes with us to get an overview of NovaBACKUP Managed Backup, a fast and reliable endpoint backup solution with simple pricing and local support.
Why Backup Is Your Best Managed Services Entry Point in 2026 | Data Protection Digest | January 2026
5 Backup Trends You Don’t Want to Miss in 2026
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