Senior Field Marketing Specialist

Responsibilities:

• Manage development and execution of an integrated marketing plan, including acquisition and nurture programs, campaigns, and virtual events to drive lead, pipeline, and revenue targets.
• Execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs, and Deals.
• Develop all internal and external communications to support the campaigns, including email invites, online ad/landing page content, and newsletters.
• Partner with other teams to maximize synergy and ROI across demand generation, awareness, thought leadership, and product launch activities.
• Manage schedules and work with the Marketing team to drive flawless execution of multiple concurrent projects.
• Keep pace with demand generation, digital marketing, and content marketing trends and best practices.

Required Skills and Abilities:

• Bachelor's Degree in Marketing or related field and 3+ years of marketing experience
• Creative thinker: Ability to try new things and think outside the box.
• Strong judgment in selecting methods, techniques, and evaluation criteria for obtaining results.
• Critical Thinking Skills: Ability to weigh options and determine methods and procedures on new assignments with minimal supervision.
• Organizational Ability: Can organize information and workflows to meet deadlines and manage expectations and resources.
• Communication Skills: Must have excellent verbal and written communication skills to interact with internal and external parties on behalf of the organization.
• Strong writing and editing skills
• Beneficial: Worked with Hubspot before.