Marketing Manager Position Available

NovaBACKUP Corporation is looking for a Marketing Manager with strong organizational and creative skills. The ability to connect existing knowledge and ideas in order to constantly increase traffic and thus the number of leads is very important. You should be comfortable with learning and understanding new things as they come in.

Creativity is a must: the Marketing Manager must work in conjunction with the sales team to develop campaigns that follow our corporate messaging, “be different”. This position reports to the Marketing Team Leader and coordinates new campaigns, reports KPI’s, and analyzes the incoming leads directly.

Inbound Marketing

Write content for the blog, social media, direct marketing emails, etc.
Plan and execute campaigns for social media (LinkedIn) and communities (SpiceWorks, Reddit)
Basic updates on the US website and landing pages
Implement new and manage PPC and ReMarketing campaigns (Google AdWords)
Improve SEO/ keywords on the website, analyze changes, and react accordingly (Google Analytics)
Research new ways to connect with target customer/ target market (e.g. magazines, trade shows, etc)and execute campaigns

Pipeline Marketing

Plan and Run new email campaigns and regular mailings
Manage incoming leads (qualify them and manually upload them to email database) and analyze where they are from (e.g. Google, Webinar, LiveChat, …)
Manage email database to ensure all entries are up to date (e.g. lead becomes a customer – manual update)
Organize monthly webinars and prepare the slides (plus keep sales and tech on track) and upload recordings to YouTube

Other Tasks

Draft new banners, icons, images, etc. and coordinate with Designer
Plan and manage the overall marketing strategy
Write and publish press releases
Create and update documents for product release; work closely with Product Management during product releases
Share important information internally and keep colleagues up to date about current campaigns and documentation

Skills / Requirements

BA/BS preferred or equivalent experience
2+ years Marketing experience
Microsoft Office
Basic HTML, Javascript and CSS, (preferred)
Experience with Google Adwords
Able to handle Google Analytics and export useful reports
Excellent verbal and written communication skills including technical presentations
Understanding of technical content (best case software)
Strong organizational skills
Beneficial: worked with Hubspot before