Marketing Manager 

Agoura Hills, CA

NovaBACKUP Corporation is looking for a Marketing Manager with strong organizational and creative skills. The ability to connect existing knowledge and ideas in order to constantly increase traffic and thus the number of leads is very important. You should be comfortable with learning and understanding new things as they come in.

Creativity is a must: the Marketing Manager must work in conjunction with the sales team to develop campaigns that follow our corporate messaging, “be different”. This position reports to the Marketing Team Leader and coordinates new campaigns, reports KPI’s, and analyzes the incoming leads directly.

Inbound Marketing

  • Write content for the blog, social media, direct marketing emails, etc.
  • Plan and execute campaigns for social media (LinkedIn) and communities (SpiceWorks, Reddit)
  • Basic updates on the US website and landing pages
  • Implement new and manage PPC and ReMarketing campaigns (Google AdWords)
  • Improve SEO/ keywords on the website, analyze changes, and react accordingly (Google Analytics)
  • Research new ways to connect with target customer/ target market (e.g. magazines, trade shows, etc)and execute campaigns

Pipeline Marketing

  • Plan and Run new email campaigns and regular mailings
  • Manage incoming leads (qualify them and manually upload them to email database) and analyze where they are from (e.g. Google, Webinar, LiveChat, …)
  • Manage email database to ensure all entries are up to date (e.g. lead becomes a customer – manual update)
  • Organize monthly webinars and prepare the slides (plus keep sales and tech on track) and upload recordings to YouTube

Other Tasks

  • Draft new banners, icons, images, etc. and coordinate with Designer
  • Plan and manage the overall marketing strategy
  • Write and publish press releases
  • Create and update documents for product release; work closely with Product Management during product releases
  • Share important information internally and keep colleagues up to date about current campaigns and documentation

Skills / Requirements

  • BA/BS preferred or equivalent experience
  • 2+ years Marketing experience
  • Microsoft Office
  • Basic HTML, Javascript and CSS, (preferred)
  • Experience with Google Adwords
  • Able to handle Google Analytics and export useful reports
  • Excellent verbal and written communication skills including technical presentations
  • Understanding of technical content (best case software)
  • Strong organizational skills
  • Beneficial: worked with Hubspot before
Apply today at:
NovaBACKUP Human Resources Department

Interested in this position?

We look forward to receiving your resume, cover letter, earliest possible start date, and your salary expectation via email.