Marketing Manager 

Inbound Marketing

• Write content for the blog, social media, direct marketing emails, etc.
• Plan and execute campaigns for social media (LinkedIn) and communities (SpiceWorks, Reddit)
• Basic updates on the US website and landing pages
• Implement new and manage PPC and ReMarketing campaigns (Google AdWords)
• Improve SEO/ keywords on the website, analyze changes, and react accordingly (Google Analytics)
• Research new ways to connect with target customer/ target market (e.g. magazines, trade shows, etc)and execute campaigns

Pipeline Marketing

• Plan and Run new email campaigns and regular mailings
• Manage incoming leads (qualify them and manually upload them to email database) and analyze where they are from (e.g. Google, Webinar, LiveChat, …)
• Manage email database to ensure all entries are up to date (e.g. lead becomes a customer – manual update)
• Organize monthly webinars and prepare the slides (plus keep sales and tech on track) and upload recordings to YouTube

Other Tasks

• Draft new banners, icons, images, etc. and coordinate with Designer
• Plan and manage the overall marketing strategy
• Write and publish press releases
• Create and update documents for product release; work closely with Product Management during product releases
• Share important information internally and keep colleagues up to date about current campaigns and documentation

Skills / Requirements

• BA/BS preferred or equivalent experience
• 2+ years Marketing experience
• Microsoft Office
• Basic HTML, Javascript and CSS, (preferred)
• Experience with Google Adwords
• Able to handle Google Analytics and export useful reports
• Excellent verbal and written communication skills including technical presentations
• Understanding of technical content (best case software)
• Strong organizational skills
• Beneficial: worked with Hubspot before