Senior Field Marketing Specialist

Agoura Hills, CA (Remote)
Full-time

The Senior Field Marketing Specialist is responsible for delivering custom marketing programs to support NovaBACKUP in achieving their growth and revenue targets. They will develop and execute multi-touch, multi-channel, field, and account-based programs that drive and accelerate the pipeline.

Responsibilities:

  • Manage development and execution of an integrated marketing plan, including acquisition and nurture programs, campaigns, and virtual events to drive lead, pipeline, and revenue targets.
  • Execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs, and Deals.
  • Develop all internal and external communications to support the campaigns, including email invites, online ad/landing page content, and newsletters.
  • Partner with other teams to maximize synergy and ROI across demand generation, awareness, thought leadership, and product launch activities.
  • Manage schedules and work with the Marketing team to drive flawless execution of multiple concurrent projects.
  • Keep pace with demand generation, digital marketing, and content marketing trends and best practices.

Required Skills and Abilities:

  • Bachelor's Degree in Marketing or related field and 3+ years of marketing experience
  • Creative thinker: Ability to try new things and think outside the box.
  • Strong judgment in selecting methods, techniques, and evaluation criteria for obtaining results.
  • Critical Thinking Skills: Ability to weigh options and determine methods and procedures on new assignments with minimal supervision.
  • Organizational Ability: Can organize information and workflows to meet deadlines and manage expectations and resources.
  • Communication Skills: Must have excellent verbal and written communication skills to interact with internal and external parties on behalf of the organization.
  • Strong writing and editing skills
  • Beneficial: Worked with Hubspot before.
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Apply today at:
NovaBACKUP Human Resources Department

Interested in this position?

We look forward to receiving your resume, cover letter, earliest possible start date, and your salary expectation via email.