Backups fail.
More often than not, this is not the fault of the backup software itself, but rather the result of small configuration issues that go unnoticed over time.
In small- and medium-sized business (SMB) environments, IT setups are constantly evolving. New folders are created, credentials rotate, servers are replaced, application data is moved, and network shares are reshuffled. Meanwhile, day-to-day business demands leave little time for continuous oversight. Backups run on a schedule and often only receive attention when an alert appears, yet not all problems trigger an alert.
These silent failures represent one of the greatest risks in the event of data loss. They occur when environments change in small ways that accumulate over time. Each change can quietly break the link between where the data is stored and what the backup job is protecting.
This is why managed service providers (MSPs) emphasize regular backup reviews. The most common backup misconfigurations that MSPs encounter in real SMB environments are listed below, along with how they’re typically identified and corrected before they cause problems.
This is one of the most common backup issues in SMB environments. It occurs when a backup job is configured to protect specific folders, shares, or volumes, which can change over time.
A file server migration, storage reorganization, or new data stored in a different location can break the link between the backup job and the actual data location. Even a user moving their data can cause this issue. From the outside, the backup appears to run normally. In reality, however, important data is never captured.
The fix is straightforward. Regularly review the selected data and add a quick data inventory step to quarterly maintenance routines. This ensures that the recovery plan is examined whenever a new upgrade, application, or workflow is introduced.
Backups depend on access. For example, if a password changes or a service account expires, the backup job may continue running but fail to access certain directories, network shares, or NAS devices. This often results in partial backups or low-visibility, recurring warnings rather than obvious failures.
MSPs typically avoid this issue by using dedicated service accounts with stable credentials and by documenting password rotation cycles. Setting up monitoring that flags access-related errors early is also helpful, rather than waiting for the next manual review to catch them.
The important lesson for SMBs is that even minor security changes can impact data protection, which is why coordination between internal teams and the MSP is so important.
Some businesses don't back up enough. Others back up far more than necessary. Both scenarios pose risks.
If backups only run nightly, any data created or changed between those backups is at risk. In other words, if something were to happen to that data during that time, it could not be restored because it was never backed up. On the other hand, running backups too frequently can overload storage or network resources, especially if the retention period is long. For example, this can unnecessarily increase storage costs. The ideal backup schedule depends on the business's Recovery Point Objective (RPO), or how much data loss is acceptable in a worst-case scenario.
Modern strategies often employ an incremental forever backup scheme during business hours. This scheme keeps backup sizes small enough to allow frequent backups without disrupting day-to-day operations, while also ensuring that backup storage is not wasted. This is where MSPs typically add value, helping align backup schedules with how the business actually operates rather than relying on default settings or outdated assumptions.
Many SMBs unintentionally rely on a single backup location, assuming that it is enough. While a local backup is convenient and fast, it is vulnerable to ransomware and physical damage. Although a cloud-only backup protects against local disasters, it often leads to slow recovery times, especially for large data sets.
The most resilient approach is a hybrid one that pairs fast local backups with secure offsite copies. This setup ensures quick recovery from common incidents and reliable protection in case of an issue at the primary location.
One of the simplest ways to avoid gaps in data protection when working with an MSP is to have them review the balance between local and offsite coverage.
Just because a backup appears “successful” doesn’t mean it is restorable. Files may become corrupted. Databases may not be in a consistent state. VM snapshots may not capture everything necessary for booting.
Backup verification—testing to ensure that the backup can be restored—is one of the most overlooked aspects of SMB backup strategies. Many businesses assume that everything is safe just because they see a green checkmark. However, the only true test of a backup is a successful restore.
MSPs usually automate integrity checks and schedule periodic restore tests, either monthly or quarterly. These tests reveal problems early on, long before a real recovery is necessary.
Retention settings determine how long backup versions are kept. If the retention period is too short, old versions may disappear before they are needed. If the retention period is too long, however, storage fills up quickly, which could cause backup jobs to fail and increase storage costs in the long run.
Retention policies should be based on regulatory requirements, the value of the data, and real recovery scenarios rather than the default settings of backup software. MSPs often track retention alongside storage health to ensure a balanced system over time.
Some SMB applications, particularly those that use SQL databases or similar back-end storage engines, cannot be backed up in the same way as normal files. Backing up while the database is open and writing data can result in an unusable copy.
Knowing how to put the application into an offline state or using application-aware backups solves this problem. These backups use technologies like VSS snapshots or specific database agents to capture the application in a consistent state without interrupting users.
This is particularly important for line-of-business applications, such as accounting systems, inventory management tools, CRM platforms, and ticketing systems. This is an area where MSPs frequently encounter backup failures in SMB environments, because data locations that appear simple often require deeper technical knowledge to protect correctly.
Sometimes, even if the backup job is configured correctly, the storage itself can be the problem. Aging NAS devices, failing disks, congested networks, and insufficient storage capacity can cause errors during the backup process or prevent it from running altogether.
SMBs tend to overlook these issues because storage is typically "out of sight, out of mind." This is why MSPs perform routine health checks, monitor free space, review device logs, and refresh hardware at reasonable intervals.
Backup misconfigurations are common and are rarely caused by faulty software. They occur because IT environments evolve, often in seemingly minor ways that compound over months or years. Without regular review, these changes can quietly undermine even well-designed backup strategies.
This is why MSPs often perform a brief, structured review to ensure that backups are protecting the intended data. This usually involves checking recent job statuses, validating retention settings, ensuring application-aware backups are in place, reviewing available storage, and conducting a small restore test. Because these checks are repeatable and focused, they can be completed quickly yet still reveal issues that might otherwise remain hidden until a real recovery is needed.
Treating backup as an ongoing, regularly reviewed process rather than a one-time setup makes recovery far less stressful and far more reliable
Feel free to contact us anytime if you’d like help reviewing your current backup configuration or if you need guidance on building a more resilient approach. We’re here to help protect your business data.